Ageism Advocate

Annie is a passionate and active advocate for challenging ageism and improving the representation of older women across media, fashion and advertising. Drawing on lived experience, she uses her platform to question outdated stereotypes and champion visibility, confidence and authenticity at every stage of life — because being “over 50” isn’t a footnote; it’s a force. Her work sits at the intersection of age-positive storytelling and silver marketing. Annie is a member of the Silver Marketing Association and has contributed to industry conversations through the Silver Summit, helping brands and agencies better understand later-life audiences — not as a niche, but as an influential, engaged group that deserves modern, realistic representation.

Annie is active across multiple platforms and regularly supports organisations working for age-positive change. Most recently, she supported Age UK York through a charity fashion shoot at The Ivy York, using style as a simple, joyful way to challenge assumptions about ageing: “As a classic silver model, I love showing style doesn’t fade, it evolves. Charity shop fashion is perfect for expressing your personality at any age.” She also supports the York Older People’s Assembly (YOPA) and has been invited to speak at a YOPA event on 16 March 2026 at 2:00pm.