Primed For Life
Primed for Life (formerly Find Your Midlife Magic), is a co-creation and passion project between Christine Talbot (TV presenter), Racheal Peru (Model and Body Confidence Advocate), Bernadette Gledhill (Model and Event Creator) and Annie. Primed for Life is a community-led platform dedicated to supporting women in midlife and beyond as they embrace change, confidence and creativity.
A movement celebrating women who know midlife isn’t the beginning of the end — it’s the start of something stronger.
Meet the FoundersAnnie, Christine Talbot, Rachel Peru and Bernadette Gledhill: advocates for ageism, body confidence and embracing change in later life.
Media GalleryPhotos from Primed for Life: inspiring events, engaging panels, real women issues and community support.
What is Primed For Life?
Primed for Life is a movement celebrating women who know that midlife isn’t the beginning of the end — it’s the start of something stronger, freer, and more authentic.
This is a space for real conversations, shared experiences, and fresh possibilities — created by women who are living it, not just talking about it.
Primed for Life exists to challenge outdated ideas about ageing and replace them with something far more powerful: confidence, curiosity, and community.
Midlife is not about shrinking, fading, or “making do”. It’s about owning your story, embracing change, and stepping into what’s next — with style, humour, and courage.
Meet the Founders
"Advocates for ageism, body confidence and embracing change in later life."
Annie Stirk
Annie Stirk is a classic commercial and lifestyle model who is quietly — and confidently — changing how midlife women are seen. Her work celebrates real women and real life, proving that visibility, beauty, and relevance don’t expire with age. Her message is simple: You don’t need to reinvent yourself. You just need to trust who you’ve become.
Christine Talbot
Christine is a journalist and broadcaster with decades of experience telling human stories — and now, she’s confidently telling her own. She has a rare ability to make people feel seen and understood, creating space for open, meaningful conversations about life’s turning points — and the opportunities that come with them.
Rachel Peru
Rachel is an internationally recognised fashion model and body-confidence advocate who has helped redefine representation in the modelling industry. Known for her strength, poise, and openness, she encourages women to take up space and feel comfortable in their own skin.
Bernadette Gledhill
Bernadette Gledhill is a classic model, style coach, and fashion event creator whose influence has stretched across the industry for over 40 years. What sets her apart isn’t just her presence on the runway — it’s her gift for lifting others up, helping women find confidence through how they present themselves and move in the world.
At its core, Primed for Life is about rediscovering purpose, reconnecting with personal strengths and recognising that later life can be a time of opportunity rather than limitation. The platform encourages women to find their spark again, lift one another up, and approach the next chapters of life with renewed energy and self-belief.
Through curated events, conversations and collaborations, Primed for Life creates welcoming, aspirational spaces where women feel seen, heard and supported. The project is rooted in Annie’s own experience of reinvention and is shaped by honesty, warmth and real-life perspective rather than unrealistic ideals.
Primed for Life has delivered successful, well-attended events at leading venues including Goldsborough Hall and Rudding Park, bringing together speakers, contributors and audiences for honest, uplifting discussions around confidence, change, identity and possibility.
The project continues to grow through events and partnerships aligned with its values of empowerment, creativity and positive ageing.
Our Focus & Vision
Primed for Life brings women together through:
- Live events & talks
- Panel discussions and storytelling
- Campaigns celebrating real women
- Collaborations with charities and community organisations
- Online content that inspires and connects
Everything we do is designed to help women feel seen, valued, and energised — exactly as they are.
Primed for Life is for women who:
- Feel they’re standing at a crossroads
- Want to reconnect with confidence and purpose
- Are curious about what’s next — without pressure or pretence
- Value warmth, humour, and meaningful conversation
If that sounds like you, you’re already in the right place.
Primed for Life – Our Vision
We believe midlife is a time of strength, reinvention, and influence.
By sharing stories, building community, and challenging stereotypes, Primed for Life aims to change the way society talks about women — and the way women talk about themselves.
Join the Conversation
Life doesn't wind down — it opens up. Follow us, join our events, and celebrate every chapter or of life.