Exceptional Achievement Award 2026
When I received the Silver Marketing Association’s Exceptional Achievement Award, I was genuinely surprised.
The award honoured Annie’s commitment to challenging ageism, championing authentic representation and inspiring positive ageing.
Winning the Award Wasn’t the Goal… Changing Minds WasThe judges described her as a “superb role model”, recognising her work in raising the visibility of older women.
Winning the Award Wasn’t the Goal… Changing Minds Was
Over the years I’ve been fortunate to work alongside the Silver Marketing Association, even serving as one of their awards judges.
In 2026, I found myself on the other side of the judging table, receiving the Exceptional Achievement Award.
Reading the judges’ comments was incredibly humbling. They described me as a “superb role model” and recognised my work in “raising the visibility of older women, giving them a stage where none previously existed.”
One of the greatest honours came after the awards when I was invited to become a Silver Marketing Trailblazer.
Having supported the Silver Marketing Association for several years as an awards judge, Annie’s own work was recognised in 2026 when she received the prestigious Exceptional Achievement Award. Honouring her commitment to challenging ageism, championing authentic representation and inspiring positive ageing, the award marked a significant milestone in her career.
Following her win, Annie was invited to become a Silver Marketing Trailblazer—a recognition reserved for individuals helping to shape the future of the silver market and influence how brands, businesses and society engage with the over-50s community.
The judges described Annie as “a superb role model”, praised her for “raising the visibility of older women, giving them a stage where none previously existed,” and concluded that she had “raised the flag and the fist against ageism, making us all more visible and confident.”
Today, Annie continues to work with organisations, brands and the media, using her platform to challenge stereotypes and demonstrate that growing older is something to be celebrated—not hidden.